Facebook adds “view shares” to help page admins track viral activity

I’ve been using third-party services like OpenStatusSearch.com for several months to track social mentions of The Palm Beach Post.

Now, Facebook has added this tool to its own Insights for page admins, and today I saw it in action for the first time.

Clicking on “View 1 share” brings this pop-up box:

Facebook isn’t showing me anything I could not find through a regular search on Facebook or another website. Lisa Isler-Karney’s post is public, just like a blog post or a tweet, because of the Facebook privacy that setting she chose. But it’s a nice perk for a Facebook page admin to see the sharing activity right from our own Wall.

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Update on Google Plus: Most of its power seems to lie in its potential; still waiting for brand pages

While we continue to await the ability to create brand pages on Google Plus, teases across our website inviting local Palm Beach Post readers to add me to their circles, as the paper’s social media editor, remain active.

Still, only a trickle of readers are taking the bait so far: Just 54 locals have added me to their Google+ circles, up only 4 people in the past month. We may see more interaction when official brand pages are enabled.

If G+ is able to eventually rival Facebook’s spot as a mainstream social network, it has the potential to offer better search capabilities and better analytics. Not to mention its innovative features like intimate video-chat Hangouts.

But that still remains a big “if,” despite its rapid growth. Continue reading

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Loyal, longtime readers praise The Palm Beach Post on Twitter, Facebook

On a recent Thursday I was catching up on our messages from The Post’s Twitter followers.

Many of the direct messages we receive are responses to our auto-follow note that asks new followers whether they are locals.

That morning, I noticed an email from a new @pbpost Twitter follower that was a little unusual.

The stereotypical image of a Twitter user is a young person tapping out text-like updates from a cellphone. But here was Palm Beach Post reader Richard Philpott of Boynton Beach – who tweets about politics and history – breaking the mold.

I decided to highlight Richard as our Reader of the Week for that week, and I posted his message to our Facebook page along with this note:

Anyone else out there been reading The Post for 40 years? Richard Philpott of Boynton Beach, a longtime Palm Beach Post reader, is now also keeping up with our news via Twitter on @pbpost. He’s this week’s Reader of the Week to thank him for his loyalty!

The responses, though they included the usual jokes and grousing, were pretty encouraging as several other longtime loyal readers came out of the woodwork: Continue reading

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A first look at Google Plus

The latest social network on the block, Google Plus, is still in “field trial” with limited users, including a few of us on The Palm Beach Post’s web team and elsewhere in the newsroom who are trying it out.

However, early response is positive. There are already 10 million users, and they’re sharing 1 billion items a day, according to Google CEO Larry Page.

At first glance, Google+ seems to similar to Facebook, especially in the layout and function of its news feed, notifications and posts. Users “+1″ posts instead of liking them.

One key perk, though, is how easy G+ makes it to segregate posts among different audiences. For instance, if I want to post something about my vacation, I can easily choose to share that post only with my Friends circle on G+. If I want to put on my journalist hat and share my comments on the latest Pew survey, I can share that post either publicly or with just my Journalism circle.

As The New York Times’ review of G+ points out: “You share each item with only the people who deserve to know. And simultaneously, you spare the masses from seeing news of no interest to them; why should the whole world be in on your discussion of this Friday’s bowling outing?”

Facebook offers this functionality, but doesn’t make it nearly as easy. And Twitter doesn’t really do offer at all, sticking mostly to the tweets-are-public-to-the-world model that got Anthony Weiner in so much trouble. Continue reading

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Live-blogging from court – using CoveritLive – invites readers to interact with the news

Susan Spencer-Wendel (@SpenWen), courts reporter for The Palm Beach Post for more than a decade, has spent the past couple of years live-tweeting high-profile trials. (In 2009, she played a role in media-law history when, on her behalf, The Post won clearance from a federal judge for reporters to tweet from court in the Southern District of Florida.)

Today, Susan upped her social-media rockstar status even more during her first time using CoveritLive, instead of Twitter, to live-blog a high-profile sentencing hearing.

I’ve written before about why I prefer CoveritLive to Twitter for live-blogging an event. Those reasons are listed here, and it doesn’t mean Twitter is bad, just more useful for other purposes.

As defendant Dalia Dippolito, the South Florida woman who tried to have her husband killed, was waiting anxiously for the judge’s hammer to come down, so were thousands of Palm Beach Post readers logged on to Susan’s live chat.


Continue reading

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New York Times journalists seek reader input on social media use

This is too good not to share: New York Times writers Nick Kristof and Brian Stelter recently sought feedback from their readers about what they like to see journalists do on social media.

NYT social media editor Liz Heron tracked the readers’ responses and collected some of the most interesting:

[View the story "How Should Journalists Use Social Media? @NickKristof's Fans' Advice" on Storify]

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Peeking behind the curtain of news operations with social media

Some media organizations use social media to give their audience a peek behind the scenes of the news-gathering process.

For example, using Instagram, a popular photo-sharing app that adds arty filters to iPhone-snapped images, ABC World News shared a glimpse of Diane Sawyer in the cockpit of the “Nightwatch” aircraft during her journey to Afghanistan.

ABC World News

Closer to home, WPTV-Channel 5 in West Palm Beach has a Facebook photo gallery called “Behind the scenes” that lets viewers in on sights they may not normally see during the nightly newscast, like green-screen setups, reporters working at their desks, even a baby deer chewing on a cameraman’s tripod. Continue reading

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