Category Archives: SEO

Writing headlines for the Web: Recap of a Poynter News U webinar

Hundreds of journalists from all over the world participated recently in what Poynter’s News U calls its most popular webinar: Writing Headlines for the Web. Two-thirds of those taking Poynter’s most recent offering of the webinar, a few days ago, … Continue reading

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Is SEO more important than AP style?

We put it online, but can they find it? An Online Journalism Review blogger declared this week that student journalists need to learn SEO more than they need AP style. SEO stands for search-engine optimization, which means making sure content … Continue reading

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SEO and you: Why your headline and first paragraph are so important

By now, most of you have heard of SEO, or search engine optimization. But why should you care? Perhaps CyberJournalist.net explains it best in a blog post titled Can SEOs and Journalists Really Be Friends? Maybe it’s the journalist’s ego … Continue reading

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